our story jem


Prettyie was established in 2019, as a solo artist Keira created the brand as way to add value to older trainers, cleaning them up and painting them to sell them for a profit after finishing her A-Levels. Starting in her bedroom and now operating from an office with a team of 4, Prettyie has come a long way! 


When starting up the main aim was to bring a female edge to a male dominated industry. In the few years of operating we have had the pleasure of working with a lot of big brands such as Missguided, Klarna, Offspring and many more. 


Our aim is to create unique customs which can't be found anywhere else and to create something that will allow people to express their personality and stand out from the crowd.  No one wants to be walking around in the same shoes as everyone else and that's why we're here!